BOLD.

A bold and electrifying identity for a new club in Madrid’s vibrant nightlife scene. From naming to full branding, the concept of "Dare to Be" comes to life through vivid colors, bold typography, and a signature orange grain texture, adding raw energy and movement.

Applied consistently across digital, print, and interior spaces, the branding creates an immersive experience that mirrors the club’s dynamic atmosphere and top-tier DJ lineup. A brand that feels alive, fearless, and unforgettable—just like the nights it represents.

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Bold is where music, energy, and self-expression collide in the heart of Madrid. Built around the concept of "Dare to Be." With a simple yet impactful approach, the design brings together vivid colors, dynamic typography, and fluid compositions to reflect the club’s electrifying atmosphere.

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Tentación Project

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ToptierProject type
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