{"id":1803,"date":"2026-11-10T01:05:04","date_gmt":"2026-11-10T00:05:04","guid":{"rendered":"https:\/\/estudiotentacion.com\/?post_type=project&p=1803"},"modified":"2026-11-10T01:21:38","modified_gmt":"2026-11-10T00:21:38","slug":"ahorita-by-handshake","status":"publish","type":"project","link":"https:\/\/estudiotentacion.com\/en\/project\/ahorita-by-handshake\/","title":{"rendered":"Ahorita by Handshake"},"content":{"rendered":"
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Ahorita by Handshake<\/span><\/p>\n<\/div><\/div>\n<\/div>\n\n

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In Mexico, \"ahorita\" can mean right now, in a moment, much later or never. This distinctive way of understanding time inspired \"Ahorita\", a project by Handshake Speakeasy, ranked the second-best bar in the world in The World's 50 Best Bars 2025.<\/span><\/p>\n

It is <\/span>a contemporary cantina and cocktail bar concept in the heart of Mexico City that celebrates Mexican identity with an authentic, irreverent approach, free from clich\u00e9s.
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We developed the name, strategy, visual identity and interior design, building a creative universe around one idea: time is relative.<\/span><\/p>\n<\/div><\/div>\n\n

Ahorita on Instagram<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n
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An identity that combines sophistication and Mexican humour through distinctive typography, references to the passage of time and graphic elements that reinterpret Mexican popular culture from a contemporary perspective.<\/p>\n<\/div><\/div>\n<\/div>\n\n

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Because at Ahorita, it is never too early or too late for another cocktail.<\/span><\/p>\n

Not late, not early. Just Ahorita.<\/span><\/strong><\/p>\n<\/div><\/div>\n\n

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Previous<\/p>\n

Toptier<\/a><\/p>\n<\/div><\/div>\n<\/div>\n\n

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Next<\/p>\n

Villa Baleares<\/a><\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

Tentaci\u00f3n Project<\/p>\n<\/div><\/div><\/div><\/div>

\"Ahorita<\/span><\/a><\/div>

Ahorita by Handshake<\/a><\/p>\n

Branding \/ Strategy \/ Interior Design<\/p>\n<\/div><\/div><\/div>

\"Victoria<\/span><\/a><\/div>

Victoria by Rosi la Loca<\/a><\/p>\n

Branding \/ Strategy \/ Interior Design<\/p>\n<\/div><\/div><\/div>

\"Villa<\/span><\/a><\/div>

Villa Baleares<\/a><\/p>\n

Branding \/ Strategy<\/p>\n<\/div><\/div><\/div>

\"BOLD.\"<\/span><\/a><\/div>

BOLD.<\/a><\/p>\n

Naming \/ Branding<\/p>\n<\/div><\/div><\/div>

\"ROUE<\/span><\/a><\/div>

ROUE Bikes<\/a><\/p>\n

Naming \/ Branding \/ Strategy<\/p>\n<\/div><\/div><\/div>

\"Lovo<\/span><\/a><\/div>

Lovo Bar<\/a><\/p>\n

Branding \/ Strategy \/ Social Media \/ Web<\/p>\n<\/div><\/div><\/div>

\"Bestial<\/span><\/a><\/div>

Bestial by Rosi la Loca<\/a><\/p>\n

Naming \/ Branding \/ Strategy<\/p>\n<\/div><\/div><\/div>

\"BOOM<\/span><\/a><\/div>

BOOM BOOM Ciao<\/a><\/p>\n

Re-Branding \/ Strategy \/ Social Media<\/p>\n<\/div><\/div><\/div>

\"Rosi<\/span><\/a><\/div>

Rosi la loca<\/a><\/p>\n

Re-Branding \/ Strategy<\/p>\n<\/div><\/div><\/div>

\"Incl\u00e1n<\/span><\/a><\/div>

Incl\u00e1n Brutal Bar<\/a><\/p>\n

Re-Branding \/ Strategy \/ Web<\/p>\n<\/div><\/div><\/div>

\"Calle<\/span><\/a><\/div>

Calle 365 Madrid<\/a><\/p>\n

Branding \/ Strategy \/ Social Media<\/p>\n<\/div><\/div><\/div>

\"El<\/span><\/a><\/div>

El Gallo Rosa<\/a><\/p>\n

Branding \/ Strategy \/ Web<\/p>\n<\/div><\/div><\/div>

\"Umbrella<\/span><\/a><\/div>

Umbrella Station<\/a><\/p>\n

Branding \/ Strategy<\/p>\n<\/div><\/div><\/div>

\"Null\"<\/span><\/a><\/div>

Null<\/a><\/p>\n

Branding \/ Strategy \/ Website<\/p>\n<\/div><\/div><\/div>

\"Celestino\"<\/span><\/a><\/div>

Celestino<\/a><\/p>\n

Branding \/ Strategy \/ Website<\/p>\n<\/div><\/div><\/div>

\"Calle<\/span><\/a><\/div>

Calle 365 Alicante<\/a><\/p>\n

Branding \/ Strategy \/ Social Media<\/p>\n<\/div><\/div><\/div>

\"Cafe<\/span><\/a><\/div>

Cafe Barbieri<\/a><\/p>\n

Re-Branding \/ Strategy \/ Social Media<\/p>\n<\/div><\/div><\/div>

\"Hotel<\/span><\/a><\/div>

Hotel Palmar<\/a><\/p>\n

Branding \/ Strategy \/ Website<\/p>\n<\/div><\/div><\/div>

\"Oster\u00eda<\/span><\/a><\/div>

Oster\u00eda bravissimo<\/a><\/p>\n

Re-Branding \/ Strategy<\/p>\n<\/div><\/div><\/div>

\"Teatro<\/span><\/a><\/div>

Teatro Magno<\/a><\/p>\n

Re-Branding \/ Strategy \/ web<\/p>\n<\/div><\/div><\/div>

\"Palitroque\"<\/span><\/a><\/div>

Palitroque<\/a><\/p>\n

Branding \/ Strategy \/ Design<\/p>\n<\/div><\/div><\/div>

\"Hotel<\/span><\/a><\/div>

Hotel Marii<\/a><\/p>\n

Branding \/ Strategy \/ Website<\/p>\n<\/div><\/div><\/div>

\"Wattio\"<\/span><\/a><\/div>

Wattio<\/a><\/p>\n

Branding \/ Strategy \/ Website<\/p>\n<\/div><\/div><\/div>

\"Babillage\"<\/span><\/a><\/div>

Babillage<\/a><\/p>\n

Branding \/ Strategy<\/p>\n<\/div><\/div><\/div>

\"Bombacho\"<\/span><\/a><\/div>

Bombacho<\/a><\/p>\n

Branding \/ Strategy \/ Social Media<\/p>\n<\/div><\/div><\/div>

\"Paulet<\/span><\/a><\/div>

Paulet Lozano Nutrici\u00f3n<\/a><\/p>\n

Branding \/ Strategy \/ Web<\/p>\n<\/div><\/div><\/div>

\"Serendipia\"<\/span><\/a><\/div>

Serendipia<\/a><\/p>\n

Branding \/ Strategy<\/p>\n<\/div><\/div><\/div>

\"Toptier\"<\/span><\/a><\/div>

Toptier<\/a><\/p>\n

Project type<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n\n

Contact<\/span><\/p>\n<\/div><\/div><\/div>

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Email:<\/span>\u00a0administracion@estudiotentacion.com
Instagram:<\/span> @estudiotentacion<\/span><\/p>\n<\/div><\/div><\/div>

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\u00a9 Estudio Tentaci\u00f3n 2023<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":1831,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"project_category":[62,63,60,61,64,77],"project_tag":[70,72],"class_list":["post-1803","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-branding","project_category-creative-direction","project_category-art-direction","project_category-brand-strategy","project_category-interior-design","project_category-naming","project_tag-food-drink","project_tag-hospitality"],"yoast_head":"\nAhorita by Handshake - Estudio Tentaci\u00f3n<\/title>\n<meta name=\"description\" content=\"Victoria marks a new chapter in Rosi La Loca World, a creative universe where every concept, character, and space has its own distinct identity.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/estudiotentacion.com\/en\/project\/ahorita-by-handshake\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ahorita by Handshake - 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