BOOM BOOM Ciao - Estudio Tentación

Boom Boom Ciao

Boom Boom Ciao represents a magical rebranding endeavor for a restaurant situated in Malsaña, Madrid, showcasing the comprehensive 360-degree service provided by Estudio Tentaciòn. The task at hand involves a complete overhaul of the brand, encompassing the renaming process, the design of a fresh logo, the development of a captivating new storytelling, and a holistic revamp of the interior aesthetics.

Boom Boom's Instagram

A big challenge surfaces with the client's explicit desire to entirely reshape the brand concept. This encompasses not only the visual identity but also an extensive transformation of the physical space. Additionally, our efforts extend to crafting a tailored digital marketing strategy, aimed at introducing the revamped restaurant with entirely new content and styles. The objective is to engage a different target audience compared to its previous clientele.

The essence of Boom Boom Ciao is deeply rooted in the captivating history of the Giannini, a gypsy family that began its journey in the 1930s, compelled to flee their homeland due to wars and persecutions. Embarking on a global odyssey, the family traversed various countries, drawing inspiration from each cultural encounter. This rich tapestry of experiences served as the foundation for the creation of Boom Boom Ciao—a symbolic haven where the vibrant amalgamation of colors, flavors, aromas, and collective experiences from their global sojourns comes to life. The restaurant stands as a testament to the fusion of diverse cultures, offering a sensory celebration of the unique encounters that have shaped the family's narrative.

Boom Boom Website