Ahorita by Handshake
In Mexico, "ahorita" can mean right now, in a moment, much later or never. This distinctive way of understanding time inspired "Ahorita", a project by Handshake Speakeasy, ranked the second-best bar in the world in The World's 50 Best Bars 2025.
It is a contemporary cantina and cocktail bar concept in the heart of Mexico City that celebrates Mexican identity with an authentic, irreverent approach, free from clichés.
We developed the name, strategy, visual identity and interior design, building a creative universe around one idea: time is relative.
An identity that combines sophistication and Mexican humour through distinctive typography, references to the passage of time and graphic elements that reinterpret Mexican popular culture from a contemporary perspective.
Because at Ahorita, it is never too early or too late for another cocktail.
Not late, not early. Just Ahorita.
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