Victoria marks a new chapter in Rosi La Loca World, a creative universe where every concept, character, and space has its own distinct identity.

At Estudio Tentación, we developed the brand strategy, creative concept, visual identity, and complete interior design of the 120 m² space, bringing a cohesive narrative to every detail, from materials, fabrics, and furniture to lighting, decorative elements, and staff uniforms.

The result is a project where branding, art, and interior design come together to create an immersive experience filled with color, fantasy, and unexpected details, where every corner tells a part of Rosi La Loca’s story.

Victoria was shortlisted for the Restaurant & Bar Design Awards 2026, selected among just 250 projects from over 1,100 international entries.

© Estudio Tentación 2023